人物与穿搭
品牌主代言人
完整选角画像与多样性阵容见 07_品牌代言人与模特画像。
id: persona_mountree_brand_muse
type: persona
text: a self-assured North American professional woman in her mid-to-late thirties, with intelligent presence, realistic skin texture, natural proportions, stable posture and an understated refined style
fit: [brand_campaign, editorial, office_walk, mirror_selfie, situational]
platform: [shopify, amazon, tiktok, reels, pinterest]
status: approved
id: casting_authentic_representation
type: casting_rule
text: Keep one recognizable primary brand face while supporting campaigns with professional women across ages thirty to fifty-five, light medium and deep skin tones, and varied natural body shapes. Portray agency, work and movement; never use body-slimming language or tokenized identity cues.
fit: [brand_campaign, ecommerce, social]
status: required
id: persona_professional_woman
type: persona
text: a poised professional woman
fit: [mirror_selfie, ugc, try_on, handheld]
platform: [tiktok, reels, pinterest]
status: approved
id: wardrobe_neutral_workwear
type: wardrobe
text: a neutral blazer, refined knit top, tailored trousers and a structured tote
fit: [mirror_selfie, office_walk, situational]
status: approved
id: wardrobe_desk_to_dinner
type: wardrobe
text: a dark midi dress, long tailored coat and a structured tote
fit: [mirror_selfie, hotel, gallery]
status: approved
id: wardrobe_relaxed_after_work
type: wardrobe
text: a soft knit top, straight-leg trousers and a relaxed tote
fit: [ugc, entryway, home]
status: approved
id: performance_natural
type: performance
text: relaxed blink rate, small natural hand gesture, unhurried movement, no exaggerated sales performance
fit: [all]
status: required
id: persona_no_fake_testimonial
type: compliance
text: Do not present an AI performer as an independent customer or as a real product testimonial.
fit: [ugc, handheld, talking]
status: required
从成品案例拆出的补充变量
id: persona_hands_only
type: persona
text: "Hands-only framing: two natural hands visible from the wrists down, no face or torso in frame"
fit: [unboxing, faceless_ugc]
source: [02_开箱提示词, 03_用户内容提示词]
status: approved
id: persona_office_commuter
type: persona
text: a professional woman in her mid-to-late thirties, preparing for a workday transition
fit: [mirror_selfie, ugc, situational]
source: [01_对镜拍提示词, 03_用户内容提示词]
status: approved
id: wardrobe_neutral_blazer_trouser
type: wardrobe
text: a neutral blazer, tailored trousers and a structured tote
fit: [mirror_selfie, office_walk]
source: [01_对镜拍提示词]
status: approved
id: wardrobe_refined_work_outfit
type: wardrobe
text: refined neutral workwear with a clean, understated silhouette
fit: [try_on, dynamic_concept]
source: [04_上脚展示提示词, 07_运动挑战提示词]
status: approved
id: performance_phone_imperfect
type: performance
text: a natural blink, a brief off-camera glance and one small imperfect phone reframing
fit: [ugc, handheld]
source: [03_用户内容提示词, 05_手持口播提示词]
status: approved
Higgsfield 模板补充变量（2026-08-04）
id: persona_editorial_commuter
type: persona
text: a poised professional woman in a refined work outfit, unhurried and natural, with realistic skin texture and ordinary posture
fit: [situational, try_on, mirror_selfie, editorial, commute, city_walk]
status: approved
source: higgsfield_yaml_decomposition
id: styling_tailored_trousers
type: wardrobe
text: tailored straight-leg or wide-leg trousers that leave the toe shape and heel proportion readable
fit: [try_on, situational, mirror_selfie, commute, city_walk]
status: approved
source: higgsfield_yaml_decomposition
细分客群 persona 补充（2026-08-04）
对应 04_用户与场景 客群拆分：都市职场精英 38%、医疗教育 27%、创意媒体 22%、中产家庭 13%。补充后 persona 可交叉替换，每批次仍只换一个变量。
id: persona_medical_educator
type: persona
text: a calm professional woman who spends long hours on her feet
fit: [try_on, ugc, situational]
status: approved
id: persona_creative_media
type: persona
text: a composed creative professional with an understated, refined personal style
fit: [mirror_selfie, ugc, handheld, situational]
status: approved
id: wardrobe_clinical_neutral
type: wardrobe
text: clean neutral scrubs-adjacent separates, a soft knit top and tailored trousers
fit: [try_on, ugc]
status: approved
id: wardrobe_gallery_minimal
type: wardrobe
text: a structured ivory top, wide-leg tailored trousers and a minimal leather-free tote
fit: [mirror_selfie, gallery, situational]
status: approved