目标与钩子

id: goal_shoe_silhouette
type: goal
text: make the shoe silhouette readable in the first second
fit: [mirror_selfie, try_on, product_led]

id: goal_outfit_finish
type: goal
text: show the moment an office outfit feels complete
fit: [mirror_selfie, ugc]

id: goal_visible_detail
type: goal
text: reveal one verified visible product detail
fit: [unboxing, handheld, product_led]

id: goal_everyday_moment
type: goal
text: make the pair feel natural in a workday transition
fit: [ugc, situational]

id: hook_meeting_day
type: short_line
text: This is my meeting-day pair.
fit: [ugc, handheld]
status: post_or_verified_lipsync

id: hook_shape_first
type: short_line
text: Okay, look at this shape.
fit: [ugc, handheld]
status: post_or_verified_lipsync

id: hook_outfit_finish
type: short_line
text: The outfit finally makes sense.
fit: [ugc, mirror_selfie]
status: post_or_verified_lipsync

从成品案例拆出的补充变量

id: hook_visual_time_pause
type: visual_hook
text: In the first two seconds, an ordinary workday lobby briefly and visibly pauses while the Mountree wearer remains in natural motion; keep the worn pair readable in the lower half from the first second.
fit: [dynamic_concept, office_walk]
goal: [first_second_hold, visual_story]
status: concept_only
source: [time_pause_commute_visual_narrative]

id: hook_outfit_changed
type: spoken_hook
text: This changed my meeting-day outfit.
fit: [ugc]
status: post_or_verified_lipsync
source: [03_用户内容提示词]

id: hook_show_detail
type: spoken_hook
text: Let me show you the detail first.
fit: [handheld]
status: post_or_verified_lipsync
source: [05_手持口播提示词]

id: hook_finish_work_outfit
type: spoken_hook
text: This is how I finish a work outfit.
fit: [handheld]
status: post_or_verified_lipsync
source: [05_手持口播提示词]

id: hook_packed_pair
type: spoken_hook
text: This is the shoe I packed.
fit: [hotel, handheld]
status: post_or_verified_lipsync
source: [05_手持口播提示词]

id: hook_after_meeting
type: spoken_hook
text: I still have plans after this meeting.
fit: [situational]
status: post_or_verified_lipsync
source: [06_场景口播提示词]

id: hook_desk_to_dinner
type: spoken_hook
text: Today is a desk-to-dinner kind of day.
fit: [situational]
status: post_or_verified_lipsync
source: [06_场景口播提示词]