连续性与转化控制

本模块用于 5–10 秒单镜头的原生 UGC。它只控制产品可读性、生成连续性与已核验的转化信息；不替代产品事实、合规或平台规则。

调用原则

钩子机制

id: hook_sensory_secret
type: hook_pattern
text: Open with one quiet sensory cue and a brief invitation to notice a verified visible detail; keep the product readable in the first second.
fit: [ugc, handheld]
goal: [first_second_hold, product_attention]
status: post_or_verified_lipsync

id: hook_context_contrast
type: hook_pattern
text: Place one ordinary Mountree workday product moment in a calm, unexpected but plausible setting; the contrast must never obscure the shoe or contradict the brand's restrained professional tone.
fit: [ugc, situational]
goal: [pattern_interrupt, save]
status: approved_scene_only

id: hook_commute_micro_problem
type: hook_pattern
text: Open with one concise workday moment, then show a verified visual detail or ordinary wearing moment; do not make product-effect or performance promises.
fit: [ugc, situational]
goal: [relevance, completion]
status: claim_checked

首帧、可见性与连续性

id: continuity_mirror_reflection_lock
type: continuity_contract
text: From first frame to final frame, preserve one mirror plane, one reflected woman, one phone position and one matching worn pair. The phone may move subtly with the hand, but the reflection must remain physically continuous and the shoes remain readable.
fit: [mirror_selfie]
status: required
source: [mirror_route_rebuild]

id: continuity_first_frame_held_product
type: first_frame_state
text: From the first frame, exactly one referenced shoe is already visible, naturally supported in the presenter's hand; no object may appear, disappear, swap or emerge from packaging during this clip.
fit: [handheld, ugc]
status: required_when_held_product

id: continuity_single_take_state_lock
type: continuity_contract
text: "Use one continuous take. Keep the presenter, referenced product, wardrobe, scene and light direction consistent. Movement is slow and physically connected: no jump cuts, teleports, sudden hand changes, object resizing, object replacement or aggressive rotation."
fit: [ugc, handheld, situational]
status: required

id: product_visibility_hero_face_lock
type: product_visibility_plan
text: Keep the one verified hero face of the shoe readable for most of the clip. Show the full silhouette in the first second; hands may touch a verified detail briefly but must not hide the selected hero face for longer than one second.
fit: [handheld, ugc, product_led]
status: required
input: [verified_hero_face, verified_detail_id]

十秒节拍与声音

id: beat_10s_commute_time_pause
type: beat_sheet
text: '0.0–1.5s: the worn pair is already readable as she walks toward camera. 1.5–3.0s: one hand raise and a subtle refraction pulse; distant commuters pause. 3.0–7.0s: she takes one ordinary step and holds a verified side profile. 7.0–10.0s: the lobby motion and ambience return as she continues walking. One continuous take, no dialogue or CTA.'
fit: [dynamic_concept, office_walk]
duration: 10
status: concept_only

id: beat_10s_sensory_proof_cta
type: beat_sheet
text: '0.0–1.0s: hook and full shoe silhouette. 1.0–4.0s: one quiet product-touch action. 4.0–7.0s: hold or lightly angle one verified detail. 7.0–10.0s: one approved CTA or a clean final product hold. Keep it one take and one information unit per beat.'
fit: [ugc, handheld]
duration: 10
status: required_for_10s

id: audio_asmr_soft_product_touch
type: audio_direction
text: Quiet close-mic-inspired room tone with one soft touch sound such as a light fingertip brush or gentle tap on a verified product surface. No music. Keep any spoken line brief and quieter than the product sound; if native audio is unreliable, generate room tone only and add voice in post.
fit: [ugc, handheld]
status: native_or_post_fallback

已审批转化

id: offer_cta_approved
type: approved_offer_cta
text: '[market] [channel] approved offer only: [approved_offer_text]. Use the approved CTA: [approved_cta]. Do not mention any other discount, shipping promise, price, stock level, deadline or availability.'
fit: [ugc, handheld, paid_social]
status: fill_only_when_approved
required_input: [market, channel, campaign_id, validity_window, approved_offer_text, approved_cta, approver]

原生感控制

id: ugc_phone_natural_restrained
type: ugc_authenticity
text: Natural vertical smartphone framing, subtle handheld micro-movement, ordinary blink rate and realistic skin texture. Keep styling clean, feminine and professional; no beauty filter, hyper-polished commercial motion or exaggerated influencer performance.
fit: [ugc, handheld, situational]
status: recommended

生成前检查

产品状态已选 / 首帧可见 / 主视角已核验 / 只含一个主动作 / 节拍匹配时长 / 原生音频可用性已确认 / 产品话术仅为可见细节 / 每条促销 CTA 有活动审批 / 后期字幕与 CTA 已分离。