Mountree 视觉与文案系统
Logo 记忆
Mountree Logo 特征:
- 深绿色
- 鞋形结合枝叶元素
- 品牌名为 Mountree
- 视觉联想:mountain + tree,自然、成长、优雅、女性鞋履
主色方向
当前偏好:
- 松绿
- 苔色
- 米白
- 低饱和自然色
已记录松绿版颜色方向:
旧版大地色方向:
当前建议以松绿版为主。
视觉关键词
- 克制美学
- 自然留白
- 低饱和
- 文学感
- 轻奢
- 现代女性
- 慢生活
- 不夸张、不廉价、不堆砌
字体方向
已出现方向:
- 展示标题:衬线字体,类似 Cormorant Garamond / Georgia
- 正文:轻量无衬线,类似 Jost / Avenir
建议:
- 英文标题使用优雅衬线
- 正文使用干净无衬线
- 避免过度花体,避免太商业海报感
品牌 Slogan
正式记忆:
Walk Strong. Bend Gracefully.
关键英文文案
品牌一句话
Plant-based comfort footwear for women in motion.
品牌介绍
Inspired by nature, Mountree designs plant-based women's footwear with lightweight comfort, flexible support, and everyday versatility.
折页正面
Walk Strong.
Bend Gracefully.
Plant-based comfort footwear
for women in motion.
折页背面
Comfort made elegant.
Movement made effortless.
三大卖点
FLEXIBLE COMFORT
Moves with your feet from morning to night.
CONSCIOUS MATERIALS
A more thoughtful approach to everyday shoes.
EFFORTLESS STYLE
Made for work, travel, and everything in between.
设计资产
已生成过 10×15 竖版品牌折页预览:
mountree_10x15_flyer_preview.pngmountree_flyer_front_10x15_preview.pngmountree_flyer_back_10x15_preview.png
位置:
outputs/